Support Women In China to Change Their Destiny With Confidence

Kelly Clarkson may have empowered us to be Miss Independent, however women around the world are following suit and taking their own stance to independence. In China, it’s been customary for women to marry by the time they turn 25, to avoid being marked as Sheng Nu – “leftover woman”. Parents in China urge their daughters not to be picky and avoid the desperation and despair that’s often associated with Sheng Nu. But women in China are using their confidence and happiness to change the destiny of those traditionally marked as “leftover women”.

While women in America are more focused on their education and establishing a career prior to settling down with a family, it is a huge misconception that women in China do not have the same exact goals. Many parents in China perceive happiness as the ability to build a family. Often as a last resort, parents will attend a Marriage Market to find a suitor for their daughter. They will review various profiles (marriage ads), looking for characteristics they feel are important to produce an acceptable mate- such as career, income, and assets.

Skincare Brand SK-ll, launched #changedestiny – an ongoing global campaign to inspire and empower women to shape their own destiny! They are now premiering the film “Marriage Market”, putting a spotlight on the real-life issue of Chinese women being pressured to get married before they turn 27. The film highlights a number of brave Chinese women who have chosen to voice their feelings about the “Sheng Nu” label.

SK-ll created their own ”marriage ads” that were actually messages from hundreds of independent Chinese women, stating that they want to be in control of their own destiny. A platform was created where the women could share how they truly feel about being single: happy, independent and confident! For the first time parents were able to read how their daughters truly felt about their life path.

It’s time to #changedestiny for these women and support them to change the perception of the “Sheng Nu” label by closing the generational gap between the expectations of marriage and happiness!