Baby Must Haves Parents Are Raving About in 2025
Becoming a parent means your shopping list grows almost as fast as your baby does. Between gear that makes everyday tasks easier and products that actually help everyone get some sleep, finding the right essentials can feel overwhelming. That’s why we’ve done the digging for you.
This year’s lineup of baby must-haves mixes innovation with practicality. From smart monitors that let you relax without losing peace of mind, to playmats stylish enough to keep in your living room, these products are more than just nice-to-haves—they’re sanity savers for parents juggling it all.
Totter + Tumble Playmats/Runners
Totter + Tumble playmats are an investment in both style and practicality. These reversible, luxury playmats are non-toxic, wipe-clean, and designed to stay in place without the need for constant reassembly. Parents love the simplicity—because who has time to wash and reconfigure a mat after every spill?
What makes them stand out is their subtle, home-friendly design. The gentle patterns blend seamlessly into living rooms, kitchens, or nurseries, keeping your space feeling calm and uncluttered. With exceptional cushioning, these mats transition from supporting newborn wiggles to acting as a yoga mat or workout base. Certified safe for newborns and manufactured responsibly in South Korea, they’re as durable as they are beautiful. Prices range from $139 – $279.
Dr. Care – LumniView Smart Baby Monitor 003
The LumiView Smart Baby Monitor is a tech-forward solution that gives parents peace of mind with a futuristic spin. Packed with features like 2K pan/tilt, intelligent cry detection, and customizable alert zones, it ensures you never miss a moment. Dual viewing capabilities let you check in on your baby via both a mobile app and handheld monitor—perfect for multitasking parents.
Beyond visuals, LumiView tracks temperature and humidity, offers feeding reminders, and even soothes with lullabies and white noise. The removable battery means you only replace the power source, not the whole unit, keeping it sustainable and affordable. At $169, or $199 with dual cameras, it’s a budget-friendly yet high-performing monitor.
Privacy is another standout. With 256-bit AES encryption, offline local mode, and physical privacy tilt, LumiView protects your family as much as it protects your baby.
Reversible Keith Haring Playmat by Etta Loves
Etta Loves collaborated with the Keith Haring Foundation to create this reversible organic cotton playmat, designed with both art and development in mind. One side is tailored for newborns up to four months, while the other is meant for babies five months and older.
Each print is scaled and colored with guidance from an orthoptist to support visual and cognitive development. Babies are encouraged to lift their heads, engage their neck muscles, and eventually prep for crawling as they try to interact with the playful patterns. It’s an artistic and functional piece parents will love displaying in their home. $95
Harbor Baby Monitor
Harbor takes baby monitoring up a notch by ensuring parents never lose sight of their little one—even if the internet goes out. With its 10-inch portable monitor, secure cloud connection, and app access, Harbor delivers reliability where others fall short.
Night vision, superior image quality, and fail-safe alerts offer parents peace of mind at any hour. Unlike many systems, there’s no subscription required. Harbor is a favorite for parents who prioritize constant connectivity and premium security. $499
KeaBabies Pulse Breast Pump
The KeaBabies Pulse Breast Pump makes life easier for moms on the go. Wireless, hands-free, and designed to slip discreetly into a nursing bra, it’s perfect for multitasking without sacrificing milk flow. With nine suction levels that mimic a baby’s natural rhythm, it’s efficient and comfortable.
Lightweight at just 8.5oz, each chamber holds up to 6 fl oz, making it both portable and practical. The rechargeable battery powers up to 12 sessions, while features like a leak-proof design, auto shutoff, and LCD screen add convenience. It’s a quiet revolution in pumping freedom.
Baby Joi Sleep Sack
The Joi Sleep Sack is a Good Housekeeping Seal Winner for good reason. Made with temperature-regulating fibers and natural materials, it helps babies sleep soundly through the night. The secure yet soft design creates comfort for babies and relief for parents dealing with fussy sleepers.
Its combination of breathable fabrics and thoughtful construction ensures safety without overheating, making it a year-round sleep essential.
Riff Raff Baby Sleep Toys and Accessories
Riff Raff Baby offers a collection of bedtime helpers designed to make nighttime smoother.
is a plush pal with built-in sounds—heartbeat, lullabies, and white noise—that help babies drift off and stay asleep. Parents love that it’s machine washable, child-safe, and even customizable with a baby’s name or a recorded message from family.
Hooded Towel – Banjo The Bear makes bath time extra special with luxe cotton and a cozy design that grows with little ones into toddlerhood.
Big Bestie – Raffy the Fawn like Raffy the Fawn are designed for all ages. They deliver calming deep pressure stimulation, mimicking a hug, and help reduce stress and anxiety. Unlike weighted blankets, these plush toys are portable and cuddly, making them perfect for bedtime or travel.
Dreamer Sound Machine
Dreamer is more than a sound machine—it’s a science-backed sleep aid. Featuring specific healing frequencies (432 Hz and 528 Hz), it’s designed to promote restorative sleep. With its silicone casing, gentle LED night light, and up to 18 hours of battery life, it’s perfect for use at home or on the go.
Clipping easily to strollers or cribs, it’s safe, durable, and built for families who value both wellness and convenience.
Soothe Beginnings 3-in-1 Pacifier Kit
The Soothe Beginnings Kit elevates pacifiers with handcrafted, plastic-free, and Greenguard Gold certified materials. Designed in small artisan batches, it adapts to baby’s preferences while offering parents a safer, eco-friendly choice.
Available with personalization, it doubles as both an essential tool and a keepsake gift.
Digital Bottle Warmer + Sterilizer by Chicco
The Chicco Digital Bottle Warmer is a multitasking powerhouse that warms breast milk, formula, or food and sterilizes bottles in one sleek unit. With a touchscreen interface, multiple heating options, and a 5-minute sterilization cycle, it’s as efficient as it is versatile.
At just $59.99, it offers peace of mind by eliminating up to 99.9% of harmful germs while saving parents valuable time.
DUO Newborn Bottle Gift Set by Chicco
The DUO Bottle Set is the first hybrid baby bottle, combining the durability of plastic with the safety of medical-grade glass inside. It won’t stain, retain odors, or leave funky aftertastes—only pure INVINCI-GLASS touches your baby’s milk.
Award-winning for its INTUI-LATCH® nipple, which mimics breastfeeding, this set is both parent- and baby-approved. At $54.99, it’s a modern twist on a newborn essential.
Lucy Darling Teethers
Lucy Darling makes teether toy sets that are as cute as they are functional. Made of BPA-free silicone, they soothe sore gums while providing sensory stimulation.
Priced between $16.99 – $29.99, they’re budget-friendly and perfect as gifts or daily essentials.
MetalPlex Premium Wall Art for Baby’s Nursery
MetalPlex nursery wall art adds modern artistry to any baby’s space. Handcrafted in Austin, Texas from recycled aluminum, these pieces are lightweight, easy to install, and completely unique. From custom monograms to whimsical silhouettes, they elevate nursery décor with timeless style.
Tubby Todd Ultimate Mama + Baby Gift Set
Tubby Todd has become a household name for gentle, clean skincare. Their Ultimate Mama + Baby Gift Set includes everything from diaper paste to belly oil, taking the guesswork out of baby skincare. Available in lavender + rosemary or fragrance-free, it’s designed for sensitive skin and peace of mind.
Perfect as a baby shower gift, this set helps new parents feel prepared for the everyday routines of baby care.
Wear Embrace Nursing Wear
Embrace redefines nursing wear with chic, high-quality fabrics.
Designed with a minimalist, high-quality aesthetic and comfort in mind, Embrace’s Soft Ribbed Nursing Tank is made to be seen! Created with plant-based fabrics featuring a proprietary blend of Oeko-tex certified U.S.A. Supima Cotton and luxury Austrian Micromodal, the bestselling Soft Ribbed Nursing Tank is next-level soft, supportive, and dare-we-say – sexy – to wear. Lightweight and breathable, it features a supportive built-in bra and removable pads, front adjusters, plush straps and underband, and clips down easily for full boob access – making it also functional and comfortable for mama.
Embrace’s Soft-Cup Nursing Bra is wireless and clasp-free, featuring cups that pull aside easily for breastfeeding. Their next-level soft bras feature a proprietary luxury Austrian Micromodal-blend for a barely-there feel. Founder Claire Mercieca designed them to be so comfortable you can sleep in it – and so pretty you will want to tell all your mom friends about it.
Puremama Belly Spa Kit
Puremama’s Belly Spa Kit turns pregnancy skincare into a luxury ritual. With a scrub, hydration masks, and their iconic Belly Oil, this set hydrates and soothes skin while reducing stretch marks.
It’s the perfect self-care gift for moms-to-be, designed with botanical ingredients like Kakadu Plum, avocado extract, and hyaluronic acid.
KeaBabies Organic Comfy Lite Nursing Pads
KeaBabies Nursing Pads combine eco-friendliness with comfort. Made of soft organic bamboo, they’re leakproof, washable, and odor-resistant.
The included chic gift bag makes them a thoughtful present for new moms, while their contoured design keeps them in place day or night.
Veggie Baby Art Supplies
Veggie Baby creates plant-based art supplies safe for babies and toddlers. Free of chemicals and additives, they give kids a safe, creative outlet from the start. Parents love that their products are both fun and natural.
The Teething Egg
The Teething Egg is a hypoallergenic, lab-tested teether that’s dishwasher safe and non-porous to resist bacteria. Made from non-toxic materials and shaped for little hands, it’s a safe, effective tool for soothing sore gums.
With this lineup, you’ll find practical, stylish, and innovative baby products designed to make life easier for parents while keeping babies safe and happy.
Parenting is never one-size-fits-all, but these essentials make it a whole lot easier to handle the unpredictable moments. Whether you’re soothing a restless baby with a sound machine, sneaking in a workout on a cushioned playmat, or feeling secure with a next-level monitor, these products go beyond convenience—they give you back time, comfort, and peace of mind.
Because at the end of the day, parenthood isn’t about perfection. It’s about finding those little wins that keep your family happy and you feeling less frazzled. And that’s exactly what these baby must-haves deliver.
